The situation
She runs two locations and came to us burnt out on an agency that gatekept every change while her cost per lead climbed in the busy metro. She was paying for leads that never showed, and she could not touch her own account to fix it.
What we did
- Took over both ad accounts so she owned everything, start to finish.
- Rebuilt the offer around a bundle instead of a race-to-the-bottom discount.
- Tightened targeting to the zip codes that actually convert in each market.
- Wired the whole machine behind it: 5-minute speed to lead, AI booking, reminders, and reactivation.
What happened
Within a few weeks the calendar was filling with booked appointments off both locations. The smaller Iowa market came in even cheaper than the busy metro, which is exactly what you would expect. Same machine, tuned to each market.
Why it worked
Nothing here was magic. It was a good offer in front of the right people, and a machine that texted every lead back in minutes and booked them before they went cold. That is the whole thing.